Hey sistas, we're excited to launch a new collab with The_Ones by Zappos, a celebration of all things classic sneakers. First of this five part series is one part painter, one part model, one part tom boy, Maly Mann, reppin Long Beach, CA. See the full feature HERE and also check out some of the photos & video from the shoot by Maly's very talented boyfriend Noah Sahady below.
OHK has partnered with Nike Women and SIX:02 to create a Holiday Lookbook that will be featured at The Collection Sneaker Boutique in December.
Photography: Mikaela Keen
Styling: Jackie Kim
Hair: Taylor Tedeschi
Models: Samia Hampstead, Keana Curry, Charlotte Weber
Carly is probably one of few people we know that could name at least 20 lipsticks by its exact shade/name off the top of her head. By way of being based in New York, we're grateful to cross paths with some badass women like Carly Cardellino, who is currently the senior beauty editor at Cosmopolitan.com. If you've come across her Instagram or Snapchat, you've probably seen her taking selfies with Kylie, Gwyneth and most recently J.Lo. Carly stopped by our office in Greenpoint, Brooklyn for a low key shoot with our talented crew a couple Saturdays ago. Read on to get to know her as well as pick up some key advice for us girls who're working towards our dreams.
Photography: Lucka Ngo
Styling: Nicole Abesamis
Interview by: Sarah Lee
Tell us about your childhood.
I grew up in a small town called Johnstown, which is near Pittsburgh, Pennsylvania (If you're a hockey fan, it's the town where they filmed the movie "Slapshot") with my parents and younger brother. If my parents were answering this interview question, they'd say that I spent the majority of my childhood singing on our staircase with a microphone and LOVED beauty (I had the Tinkerbell starter beauty kit and I lived for it). I was a girly girl who was in ballet, tap, and jazz when I was little, so my aunt, who used to model, was always doing my hair and makeup for recitals. I also loved to play dress up — what little girl didn't?! — and had my model pose down pat. See below. So I guess you could say all of those things coupled together foreshadowed my future in beauty/fashion.
Did you ever think as a child that you would one day work for THE Cosmopolitan magazine as a beauty editor?
I remember seeing teen magazines when I was younger, but the only reason I bought them was if Jonathan Taylor Thomas or Leonardo DiCaprio were in them because I obviously wanted to rip the pages out and plaster my wall with them. As I got older, I saw Cosmo Girl on newsstands, but I didn't actually pick up a Cosmopolitan magazine was until I was in my teens — and I definitely didn't realize that I could actually be the one writing the stories that girls all over the world read until my sophomore year of college. So, no, I had no clue of the possibilities that were out there, but I feel really lucky and grateful that I get to do what I love every single day and create fun and educational content for such an amazing brand!
When and how did you end up moving to NYC?
I visited my cousin in NYC over spring break during my junior year of college — she was working at Health magazine in the beauty department at the time — and she mentioned that she needed an intern. My eyes instantly lit up! Once I expressed interest in the opportunity, she spoke with her boss, we worked out the details, I rented a dorm at NYU for the summer, and I moved to the city that May. After interning the entire summer in the beauty industry, I was hooked and knew that I needed to come back to New York as soon as I graduated. My cousin kept me in the loop with jobs that were open as my graduation came closer and a position opened up at Shape magazine as the assistant beauty editor. So I applied for it, interviewed, got the job, and I've been working in the industry ever since.
We can only imagine that being a beauty editor for a major magazine like Cosmo is highly coveted by so many girls and the competition must be insane. What are some values/principles/mottos that you’ve learned throughout your journey that has helped and shaped you to get you to where you are today?
OK, there are a few things: 1) The contacts you make and the relationships you build with those contacts are really important, so stay in touch with people you meet and genuinely reach out to them to see how/what they're doing — not just when you need something. 2) Your reputation is everything — it takes a while to build and one wrong move to ruin, so be mindful of how you act in public, what you say, and what you post on social media. 3) Be kind and be a team player. No one wants to work with a mean girl, especially one who isn't willing to do what it takes to get the job done.
OHK is all about sisterhood and supporting, empowering and inspiring each other and we do these features to hopefully inspire women to step out and pursue their own dreams in whatever realm of life they are in despite the challenges. What are some hurdles or difficulties you’ve had to overcome throughout your career to continue to fight for your passions/dreams?
As you mentioned before, a lot of people dream of doing my job, so when you go for other jobs in this industry, you tend to be up against the best of the best. And sometimes that means you don’t get the job and someone else does. In my case, I went for many a job between Shape and Cosmopolitan.com, and I always was discouraged when I didn’t get a position I applied for. But I had mentors who pushed me to not give up and I just kept reminding myself that my timing isn't always the right timing, and to trust that I didn't get that certain job because something better that was more suited for me was out there. So far, I can't say I can complain with how my career has panned out. Everything does always work out in the end, but hindsight is always 20/20, right?
Based off your social media, we know you’re always on the go and running around and wearing kicks all the time. What are some of your favorites?
I live in my Stan Smith's from Adidas, they're my favorite. But when I'm not wearing them, I'm usually in my high top Converse. I also just got a pair of textured Roche Ones from Nike that I'm obsessed with. I feel like a badass in them.
How would you describe your style?
Hmm, eclectic? I think that's the best word for it. I don't know, I don't like to be boxed in with fashion, regarding one type of look — I like to try all kinds of things. I know this sounds super-cliché, but if you have confidence in what you're wearing, I think you can pull off just about anything.
What are some of your favorite things to do that aren't work related :)
I LOVE, love, love horseback riding. I'm also randomly a good bowler, so I love going bowling (minus the fact that I always break a nail), playing pool, going dancing or going to brunch (I know I'm not alone here!), and traveling.
Life is unpredictable, things change, we change, but as of now, where do you see yourself in 5 years?
I'd love to be a beauty director who is married with a kid or two, killing it at both occupations! As for the legacy I want to leave: I want to always be known as someone who was always kind, hardworking, someone who helped people (whether physically or through a story I've written), and someone who was full of joy.
If you could give one piece of advice to a large group of women what would that be?
I saw this quote on Instagram and it's so true: "There will be plenty of people who will doubt you, don't be one of them." I thought that was so powerful, because you go through times in your life when doubt creeps into your mind and you really do have to work your hardest to not listen to it. So that'd be my biggest piece of advice.
And because it’s ONLY right to ask. Tell us your:
Holy grail Top 5 beauty products we could find in your everyday purse: I'm a lipstick hoarder, so: Givenchy Le Rouge Perfecto Beautifying Lip Balm (this is so chic and it works with the pH in your skin to make your lips a custom shade of pink — it's out later this year, so keep an eye out for it!); CoverGirl x Katy Perry Katy Kat Matte Lipstick in "Sphinx" — this is the perfect pinky-nude shade!; Smashbox + Lilly Singh Bawse Always On Liquid Lipstick — this is the perfect red lip color because it suits all skin tones, I swear (I actually just wrote a story on it on Cosmopolitan.com); Top Shop The Concealer Palette, and Physicians Formula Cushion Compact, which gives me the perfect amount of coverage without feeling cakey on my skin. Oh, and I don't carry this around because the bottle is heavy, but I don't leave my house without spraying on Tom Ford Noir Pour Femme — it's like my security blanket at this point.
Hair product you can’t live without: Ouai Treatment Mask. My platinum hair would feel like straw without it.
Your eyebrow game is so strong what do you do with them?!: Bob Scott, who is a brow guru and makeup artist in NY, does them. He tints them and tweezes them, but otherwise I apply Glossier's Boy Brow in "Black" on them daily to brush them into place so they have that feathery look.
Part entrepreneur, part activist, Ashleigh Parsons is the epitome of a power woman. Ashleigh opened Alma with her business partner in 2012, and has helped it grow to the LA staple it is today. Experiencing heart for her community, her genuine touch for hospitality and, not to mention, her infectious laugh made this shoot a true delight. Read on and get inspired by this awesome OHK girl below.
Photography: Rosanna Peng
Styling: Cissy Huang
Interview by: Audrey Tyau
Let's start with the basics. How did you and Ari start Alma?
Alma means soul in Spanish and when Ari and I met 7 years ago in San Francisco we shared a similar interest in and passion for food, wellness and community. We were only in our early 20s at that time but we spoke about how if we ever opened a restaurant it would embody those characteristics and embrace the community in which it was embedded. While Alma has transitioned now from a pop-up in its early days in 2012 to a brick and mortar restaurant in downtown from 2012 to 2015 now back to a pop-up at the Standard, Hollywood, the philosophy behind the project remains the same.
How long have you been in LA now, and how has the city inspired you?
I’ve lived in Los Angeles for three and a half years, always keeping my roots on the east side. I find this city to be incredibly inspiring with its burgeoning music and art scene, its talented local fashion designers and artisans, its incredible diversity and its awe-inspiring geography. I notice I’m constantly learning from this city and the community of people around me, which keeps me fresh and curious. I’m a bit of an introvert so some of my favorite moments in Los Angeles occur on my drive home from work at midnight when the streets are empty and quiet or early in the morning when I rise and take a long walk around the reservoir in Silver Lake. It is during these quiet moments that creative ideas come to me.
Did you have any experience running a business or a restaurant before Alma?
While I spent much of my 20's creating my own schedule through an array of creative jobs, opening and running Alma was my first experience of operating a business.
Can you tell me more about your work with Alma Community Outreach? How did that start, and what does that entail now?
Alma Community Outreach 501(c)(3) was founded in tandem with ALMA in 2012 as I believe deeply in merging education and outreach with a business model. Alma CO teaches weekly cooking and gardening classes to low-income students in Los Angeles. Students learn about the process of growing, harvesting, sourcing and cooking food and examine their own neighborhood food system. Alma CO is a skills-based program, which emphasizes experiential learning, promotes urban transformation and provides systematic ways to support the physical, social and emotional wellness of students. Today we are administering weekly cooking and gardening classes to the three schools. Two of our 3 sites have their own edible garden with raised beds and hydroponic towers. We use the harvested produce to inspire the recipes we prepare – a true garden to table experience.
How are Alma's values reflected in the restaurant and in the food?
ALMA is defined by its dedication to sourcing and sustainability. In the world we live in today with the many political and environmental issues we face, I believe it is irresponsible to open and operate a business that does not consider these two issues. On a tangible level, we are able to track every product we provide at the restaurant – food, wine or cocktails – to its source. But we also consider sustainability on a more philosophical level. For example, how can we create a work environment that supports the social and emotional well being of our employees and provides a space for creative thought and inspiration? These are the types of conversations we are constantly having.
What's been the most rewarding part about this entire experience so far?
Honestly I feel very grateful to work with a cohort of individuals that are creatively inspired and curious beings. Whether I’m collaborating with Jess Rather, our illustrator on designing a new poster for ALMA or working with the board of ALMA CO on how to grow a new aspect of the program, I feel fortunate to be able to engage with such intelligent and talented people and use our similar passions to create something that is inspiring and beautiful.
You have so much going on all the time - how, where and when do you find the time to relax?
Mornings and Sundays are my designated "me" time. I rise early and I usually either go for a long walk or practice ashtanga yoga at my studio in Silverlake. After, I’ll indulge in a hot shower and a big cup of black coffee, either made from my V60 at home or Blue Bottle in Echo Park. I try to make this all happen before the rush of emails occurs. These quiet morning hours are sacred to me because I believe deeply that in order to nourish others, we must first nourish ourselves. On Sundays I try to turn my phone off for much of the day, visit the farmers market in Hollywood and enjoy coffee with the Sunday Times, reading and writing.
Favorite pair of sneakers right now, and a go-to outfit to pair with them?
My white EYTYS with either a Band of Outsiders dress or my A Piece Apart pants and a white t-shirt. Since often I dress early in the morning for a day that weaves through outreach and ends at the restaurant, it’s important for me to strike a balance between casual and dressy. The sneaker/dress combo is a perfect look in that way. I also seem to have a white sneaker/shoe fetish which makes no sense to me considering I’m almost always working and my shoes almost always get super dirty :)
Do you have any dreams or goals for 2016?
Ah, great question. 2015 was challenging, probably my most challenging year of my life thus far. But I learned so much during those challenges. My goal for 2016 is to continue to seek out balance in my life within the ambition. I also want to integrate the lessons I learned last year into my work so I can create something that is sustainable and gives back to those involved.
Pass along the best piece of advice you've received to other girls who might be thinking about making the leap to starting their own projects.
Trust your intuition. I think somewhere in school we as women (perhaps men too) are taught to ignore our passions, our curiosities, our intuitions. At lease I know this happened to me. But these are our greatest assets and are what define us as individuals. If you can, take time to yourself to be quiet, whether that’s through meditation or a walk. Sit with yourself and listen to the voice within you. That voice will tell you what it wants and it’s your responsibility to listen carefully and to nurture the creativity that exists within.
If you scroll through the gram as much as we do, it isn't likely that you haven't come across Jess Hannah's dreamy feed featuring her style and jewelry. She is a jewelry maker and blogger based out of Los Angeles, California and we had the honor of shooting her and getting a glimpse into her journey. Read on and get to know this rad chick and get inspired.
Photography: Kourtney Jackson / www.KourtneyJackson.com
Interview by Audrey Tyau of OHK
What was your background before starting J.Hannah?
I studied graphic design in college while taking metalsmithing courses on the side in a retired jeweler's garage. I gradually accumulated my own tools ( I asked for a torch for Hanukkah from my parents!) and set up a bench in my bedroom. After graduating and not getting my dream graphic design job, I decided to shift gears and pursue my real passion. I had never really thought of it as a carrier option until then. I got an apprenticeship for a duo of fine jewelers and worked on honing my skills. A year or so passed and then I decided to start my own line!
Have you always been into jewelry, how did you get into it? And what made you decide to launch your own line?
YES. I have fond memories of being very young and asking my dad if he will let me try on my grandmother's jewelry. She had exquisite taste, all solid gold chains or diamond cocktail rings. That's when the fascination was sparked and it all kind of snowballed from there.
I've also always been into crafty things and making stuff by hand. When I was 12 at summer camp I was making pretty rad friendship bracelets if I do say so myself. Then in high school I was messing around with beaded and wire wrapped stuff. College is when I stepped up my game to metalsmithing and working with fine materials. The decision to launch a line came much later in the game. Making jewelry was always just a hobby for me. It wasn't until I was on my post college job search that I realized I would have much more fun pursuing my real passion instead of doing what I was "supposed to do".
You grew up in Northern California -- how has being LA impacted your style or your work?
It's amazing to be surrounded by so many other creative people, from designers to photographers, you name it, they live here. I am highly motivated by the success of my peers.
Have there been any women that you look to as mentors that helped you along the way to get to where you are?
Yes, there have been a handful of jewelers that have been so kind and helpful. It's so refreshing when people are willing to help someone that is in the position that they once were, instead of being competitive. I always try to return the favor.
What’s been the most rewarding aspect of your career so far?
I have been doing a lot of custom work lately. It's always really rewarding to create an engagement ring for someone and be a part of something so special. And it's lovely getting to know those clients on a personal level along the way!
Where do you go or what do you do when you’re looking for a jolt of inspiration?
Ideally travel and museums are a wonderful source for inspo. But in a pinch the internet does the job.
What are your own go-to accessories for everyday?
I just launched a larger version of my Balance Necklace and it has not come off my neck since I made the sample.
What's your favourite pair of sneakers right now and why? What's your favourite way of styling them?
I just got the Rag and Bone Standard issue high tops, they are rad because they are kind of no frills and very classic. I'm also into Adidas anything.
One piece of advice for girls trying to start their own business?
Just start it! I know it sounds cheesy but starting it really is the hardest part. It takes a lot of confidence to put a piece of yourself out there in the world to be judged by others. You have to stop giving so many fucks about what other people think and make it the best thing because thats what YOU want and makes YOU proud. Get over the hump of launching and that's when the real fun starts.
We had the pleasure of spending the afternoon with Bronx, New York native Krystle Rodriguez, November's #weOHK lady. Krystle is a wardrobe dresser who tours with today's biggest pop icons including Madonna, Taylor Swift, Pink, Josh Groban and is currently on tour with Pharrell Williams. We thankfully caught her between tour dates and she brought along her mother and younger sister to our shoot in South Bronx, where Krystle grew up. Her story and being back in her old hood felt like a "Jenny from the block" moment with Krystle's family also being Puerto Rican and how her life has unfolded beyond her wildest dreams. It was heartwarming to hear Krystle's mom rave on about how proud she was of her daughter throughout the shoot as Krystle shyly yet confidently went on to pose for Lucka, the photographer. Read on and get to know this humble, driven, talented, sneaker-loving lady with "impeccable style", as said by Pharrell himself.
Photography: Lucka Ngo / www.luckango.com
1. Tell us a bit about your childhood growing up in South Bronx and when you first realized your interest in fashion.
Growing up in the South Bronx definitely wasn't the easiest. There were a lot of trials and tribulations growing up in my neighborhood. But I didn't let those things deter me from who and what I wanted to become when I grew up. I don't think I realized my interest in fashion until my early 20's.
2. You mentioned at the shoot that you used to work for the NYC government before making the jump into the fashion business. How was that transition?
At the time of my transition, the library was offering a severance package to leave because of the recession back in '09. That definitely helped give me the push I needed to create my own outlet. After that it was history, I threw myself into my work and went on to intern and assist many New York-based stylists.
3. Can you tell us about what your role is as a wardrobe dresser, what it entails, and what a week in the life of Krystle Rodriguez currently looks like.
My role as a wardrobe dresser is to help build a functional touring wardrobe department for musical artists. Making sure we have the proper tools and skills to maintain costumes for the duration of a tour. We also work hand in hand with stylists and costume designers to ensure costumes are durable with the right fabrics and are properly constructed to endure life on the road. When I'm on the road, a week in the life of Krystle is catching a flight or being on a tour bus. Moving city to city helping to put on shows for the world to experience. If I'm home you can catch me on my couch because being home is a vacation for me.
4. With all the traveling you've done with being on various tours, which city do you most identify with - with regards to culture and/or style - and why?
The city I can most identify with is Tokyo. Everyone is so polite and well-mannered, The city is the cleanest I've EVER been to. You literally will not find one speck of dirt on the street. That makes me so happy because they actually care about their surroundings. They also a take great pride in their culture. The food and fashion is on a whole other level! In my opinion, they are the most stylish culture. If I could come back as anything it would definitely be as a stylish Japanese women! LOL.
5. When you style someone, what are the things you take into consideration?
You definitely have to take into consideration someone's personality. That's number one. You want someone to feel the most comfortable in their clothes. You definitely don't want them to be perceived as something they aren't. You also have to take into consideration what they are currently into, what their insecurities are, who their favorite designers are, and what level of comfort they are looking to achieve. When you look good, you feel you and that's the ultimate objective.
6. Have there been any women that you look to as mentors that helped you along the way to get to where you are? If so, how has it helped you along in your journey?
I definitely have to say my mom and my sisters Jennifer and Stacey as well as two of my best friends, Morgan and Lisa. I always draw inspiration and advice from them, they are the first people I call with a problem. Lisa Nishimura is my mentor and she has helped mold and shape my career in touring. She saw potential in me. I respect and look up to her a lot. Without her I wouldn't have gotten as far as I have. Having a strong bond with these women has helped me in so many ways, they taught me what it means to be proud, successful and happy in every aspect of my life.
7. What has been your experience with working with other women in the industry?
I've had some good and some bad experiences. Sad to say sometimes it's hard for women to come together and work well with each other. I never let that change my outlook on things or my work ethic. I kill everyone with kindness and if you didn't like me in the beginning, you will love me in the end.
8. What has been the most rewarding aspect of your career so far?
Just being able to travel and see the world, never in my wildest dreams did I ever think I would have visited 6 of the 7 continents, yet alone have two passports. It's the craziest thing, I'm truly blessed.
9. What are some of the most valuable lessons you've learned in life?
Just to love yourself, what other people think should never concern or determine what you do in life. Never be afraid to take a chance on yourself. You have to live for today and not for tomorrow.
10. What do you hope to achieve in the next couple years personally and professionally?
In the next couple of years I hope to be married with a baby. Professionally, I hope to be more stationary in New York, costuming for television and movies.
11. If there is one piece of advice you could tell to a large group of women, what would it be?
Self love is the best love! You have to love yourself before you can accept anything good or bad in your life.
Thank you Krystle for being so amazing and we wish you nothing but the best for all that's ahead for you! You can continue following along Krystle's journey and to-die-for outfit posts on her Instagram.
First Look: Supreme x Comme Des Garcons top / Celine pants / Vans sneakers
Second Look: Cos coat / Vintage tee / Acne jeans / Celine sneakers
We are excited to finally launch our line of socks in our e-shop in three different colorways, white, black, and grey. We shot this feature with the very talented Camila Falquez and in collaboration art directors on the rise Ania Nowak and Lucie Gris.
The concept of the shoot is a narrative around the last rays of summer light, and creeping deeper into fall, something we don't want to lose. Enjoy!
Photography: Camila Falquez
Styling: Hae-jin Marshall
Hair/MUA: Taylor Tedeschi
Based in Tel Aviv and New York City, Israeli photographer Dafy Hagai solely works analogue medium format film. In 2014, she released the book Israeli Girls (published by Art Paper Editions, Belgium), where she captures independent young girls living in the suburbs around Tel-Aviv.
’Midbar’, the title of Dafy Hagai’s story for Eytys, is hebrew for desert and uninhabited wilderness, a reference to the bright and bold Israeli landscape which works as a backdrop for the series. The story features street-casted models portrayed together with members of their own family, referencing the photographer’s own childhood memories when traveling across Israel with her family.
To discover more of Dafy Hagai’s work, visit her website here.
We teamed up with our friends at Terra Nullius, a Brooklyn-based headwear brand, to shoot some dope photos. Check out their site and shop and see why we're stoked about them and their minimal, clean, American made five-panel hats. Here is a 15% discount code just for the OHK sisterhood - just type in "ohkfifteen" for the code at www.terra-nullius.co.
More about Terra Nullius
The expression “terra nullius,” deriving from Roman law meaning “no mans land,” is used in ancient Latin to describe territory that isn’t subject to the sovereignty of any state. The lure of the uncharted speaks to those uninterested in established methods and confined borders. The character of our brand embodies this idea and seeks to advocate positive change.
We pride ourselves on American made quality and the uniqueness of the materials we source. Our aim is to not only make the best product we can but to help sustain the small communities we work with.
We couldn't help but take special notice of Alyssa's cute face, perfect ombre, and sneaker lovin' Instagram feed. Alyssa is a recent grad at LIM college and is currently a fashion market writer at every girl's go-to site, Refinery29. We got to spend a Saturday getting to know her and her bestie Lauren who works at Allure mag and captured some cute moments at some of their favorite spots, Spreadhouse Coffee in the Lower East Side and Chalait in the West Village.
Where were you born and raised? Tell us a significant memory from your childhood.
I was born in St. Augustine, Florida, but I moved around quite a lot growing up. I hated it at the time. Having to pick up and start over at such a young age was tough — being the "new girl" and having to make new friends in new places was scary. I remember being so upset, especially when I moved to Atlanta right before 8th grade. But, looking back, I wouldn't change a thing about my childhood. Now, I have friends in all places and can adapt so much more easily to change than some other people can. I'm actually thankful for those experiences now, because they made me smarter and stronger and more open-minded and adaptable.
Were you always in to fashion/style as a little girl?
Yes, and I think it's partly because my mom has always been stylish and loves to shop. From a young age I remember loving going to the mall with her. And when I was little, I used to change outfits a million times per day as soon as I knew how. My room would always be covered in piles of clothes because I was always switching outfits and putting on little shows for my family.
What got you to move to the Big Apple and how did you start working at Refinery29?
I came to NYC after high school to attend LIM College, a private college for the business of fashion. I wasn't totally sure what I wanted to do, but I had always dreamed of working at Refinery29, and one day, a friend of mine made a post on Facebook saying that her friend who worked there needed an intern. Before I knew it, I went in for an interview and was hired as the intern for the R29 Contributor Network, helping manage a growing network of contributing bloggers, writers, and tastemakers in the digital space. I was hired full-time as soon as I graduated, and after a few months, I made my transition over to the shopping team, where I'm currently a Fashion Market Writer.
What is your favorite aspect of your current position at your job?
My favorite aspect of my current position is just keeping a constant pulse on trends and what's available in the market. Also, I love to let my creative juices flow in brainstorming story ideas, formulating outfit suggestions, and overall living and breathing fashion every single day!
It's not common that your co-worker becomes one of your best friends. How was this friendship different than the others?
This friendship is kind of a funny story since Lauren was originally my boss at R29. We always clicked and got along well, but there was a certain boundary of professionalism that had to be maintained while she was my supervisor. But as soon as we were no longer co-workers, we were able to just be friends! When she left R29 and moved on to Allure Magazine, I was so sad to lose her, but it ended up being a blessing in disguise because we just got that much closer.
What have you learned from her through your friendship?
Everything. And I'm only kind of kidding. Not only is Lauren one of my best friends, but she's also a valuable mentor since she is a bit older than me and has so much experience in my field. I'm constantly going to her for advice, and she's taught me a lot of what I know today about the digital space in general.
What are some of your favorite things to do together?
Anyone who follows us on Instagram will tell you that we're always brunching. We made kind of a tradition of meeting every week for early-morning breakfasts before work, and we're always trying new brunch spots on the weekends. Oh, and shopping, too! Lots of shopping.
What are some of your go-to brands/stores?
One of our favorite stores is Frankie Shop at 100 Stanton in the Lower East Side. I also love Reformation, Aritzia, Topshop, Barney's, ASOS, Catbird, &Other Stories, and vintage/thrift stores.
Name some of your faves in your sneaker stash.
When I visited Paris at the end of last year, EVERYONE was wearing Adidas Stan Smiths and I just had to have a pair, so I bought some while there. They're such a good go-to sneaker with a cool-girl vibe, and mine feel extra special to me since I bought them in France. I also love my Comme Des Garcons "PLAY" sneakers. Those little hearts with the eyes are so cute, and people are always complimenting them and asking about them. I saved up for those for a while and now I wear the heck out of them.
What are your goals and hopes for in the next five years?
I hope to continue to grow creatively and professionally, and to travel to new places whenever possible. I like to keep my long-term goals general and open-ended, because I don't want to limit myself, and I've found that only so much of life can really be planned. You never know what's going to happen -- five years is a long time!
If there is one piece of advice you can tell to a large group of women, what would it be?
Support each other. Look out for each other. Let's lift each other up instead of tearing each other down. Some of womens' biggest obstacles are ourselves, and only we can change how we act toward one another, face-to-face and behind each other's backs. Also, you never know if you don't ask. Ask for what you deserve!
Alyssa's wearing: First outfit - Jean dress by The Frankie Shop / Adidas Stan Smith Sneakers w leather add-ons from Aurelie Chaudaine / Bag by Mansur Gavriel / Second outfit - Dress by Cameo the label from The Frankie Shop / Adidas Gazelle Sneakers / Bag by Marie Turnor
Lauren's wearing: First outfit - Dress by Forever21 / Bomber by Tibi / Custom Nike iD Airmax Sneakers / Second outfit - Dress by Madewell / Assorted jewelry by Need Supply, Tarin Thomas, In God we Trust, Consider the Wildflowers, Erica Weiner / Common Projects Sneakers
Sacai's Nike Collaboration surfaces again for a summer launch of the Nike Dunk Lux sneaker in three colorways - gray, navy and electric green. These are due to launch in NikeLab stores on June 11th.
We're very excited to launch our monthly feature series with a good friend of ours, Julie Viray. We spent the day with Julie and her adorable family capturing moments of her life while getting a glimpse into their typical Saturday in Brooklyn. Julie spent a lot of her career traveling while working at Levi's and she now works in the HR department of West Elm.
Tell us a bit about where you were born, raised and went to school.
I grew up in Pittsburgh, kind of in the country - more woods really. My grandparents had a lot of land and gave a plot to each of their kids so I grew up surrounded by family. My grandparents lived in the middle of it all and had a swimming pool, so my sister, cousins and I spent most of our time swimming, sledding, riding quads, putting on performances in our clubhouse, having fires... pretty much always being with family. A lot of happiness and even more love.
My family moved to Atlanta when I was in high school and I went to University of Florida, then studied in Germany for a bit. I figured since I'd been on the east coast my whole life, it was a good time to explore something new so I moved to San Francisco when I graduated. After 6 years there, I moved to New York and have been loving it here for the last almost 5 years.
What is your favorite aspect of your current career?
I'm in HR, which suits me well. I have never been a super gifted person in the typical creative sense of having big, innovative ideas, but I am creative in terms of people and communicating and navigating life and complex relationships. I have always been more of a facilitator of a vision and can see the connectedness of many parts and how you can sort it all to make the vision a reality. I'm a little OCD and obsessed with progress on any level, so organizing people and things to make stuff happen is a very tangible driving force in my personal and work life. What I love most about my career is working through a lot of angles in a given situation and coaching people on every side to get to the best outcome for everyone.
What are your go-to sneakers?
A pair of Vans with a camouflage terrain print. They are neutral enough for almost every outfit but not boring.
What is currently your favorite thing that you own? Your favorite brand?
I hate favorite questions because my answer is usually 'it depends' followed by a series of clarifying questions on the criteria on which I should be basing my answer... but I'll let that go for now... ha. It may be unoriginal to say, but I guess my favorite thing is my wedding band. My beautiful friend Anna Sheffield created it and it suits me perfectly - minimal, yet detailed + edgy, yet classic. And I guess it goes without saying, I love all it represents. My favorite brand is probably Black Crane.
What does "sisterhood" mean to you?
I never thought much about sisterhood because my sister and I have always been best friends. Even when we weren't really close, I've always known that she is part of me so the bond that allows you to say nothing and just know or laugh over a glance was always a given. I've had some amazing and beautiful girls in my life and love everything they are to me. Especially now, seeing how I've grown close with people drastically different to me because of where I am in life. I've probably learned to appreciate how close you can become with someone because you share something like motherhood or a job. I think sisterhood is just being honest about who you are and letting someone else in and inviting them to be honest about who they are without reacting to it.
What is the most valuable lesson you've learned in the last five years?
The value of saying no. I naturally come from a place of yes and had to learn through some times when I was way overextended that I need boundaries to be any decent version of myself.
How has motherhood changed you for the better?
It's made me a little more of everything I already was... it made me softer/more gentle in some ways and tougher in others... harder working so I can be more relaxed... more intense and more mellow... more yes and more no... I think there's a misperception that once you have a baby, you're not all in at work. For me, at least, I am more driven and focused than ever because I want to maximize the time away from my boy and get home as quickly as possible. And at home, I try to be more present because I only have a few hours a day with my family.
If there is one piece of advice you can tell to a large group of women, what would it be?
Probably that no dimension of you is wrong - it's all okay, and even good. Be hard and soft, intense and mellow, sweet and gritty, innocent and wise, accommodating and bold, humble and confident, obedient and rebellious. Don't be scared if it doesn't seem to make sense - it can all fit if it's you.
Thanks Julie for this insightful interview and letting us "in". Follow Julie's journey and her cute son @jkricher on IG!
Hogan Brand partners with influential fashion blogger Susie Bubble, the Atelier's Patricia Manfield and creative consultant Georgia Tordini for their spring/summer campaign "Busy Beautiful".
For a profile on each of these ladies, click here.
This sneaker, inspired by the era in which it was created, contains a rich premium leather upper, accompanied by a slick white patent leather side stripe. With an iced minty outsole andexquisite bursts of black, this sneaker truly lives up to it's nickname - Splash. This eclectic piece of footwear is set to release in Naked stores and for online purchase on April 10th, 2015.